Beci completed this great little campaign for Simply Energy.  The concept, if you don’t get it from the pictures – which you should! – is ‘Reduce the Badness’.  Eliminate all the horrid things in your life – witches, spilt wine, monsters, all of it!  Including massive energy bills.  It’s super cute and I LOVE the palette.  Big hats off to the guys at BBDO for taking a risk with colour!  It should read ‘Reduce the Blandness’.  Should be more of it.  Click the images to see a larger version.