I have a double barreled confession to make. My kids eat McDonalds. And the worst part is..they don’t eat the healthy options. I think those healthy options might be for display purposes only. Like the little bits of plastic sushi they have in the window of Japanese restaurants. Does anyone’s kids eat wraps and bits of fruit at McDonald’s? I didn’t think so. Ok so back to Gen. I’ll start at the beginning.
Ages ago, Gen shot this amazing little story for Fabio Ongarato/Country Road. It was such an incredible little concept and though Country Road never went ahead with using the shots, I just knew that some day we would get work out of this story. The concept was to show kids doing stuff without showing their face. They’re incredibly spontaneous and needless to say DDB loved them. I have included them here as they’re so worth seeing and it might give an insight into how we get work for our artists. The McDonald’s work, which is out today, is underneath. Gen shot the food too.
And here is the resulting McDonald’s shoot.
Huge thanks to Tyke Rashid (Beci’s very talented and artistic son who did the drawing!)
Hilarious!
That’s the spontaneity of Corporate Comms for you ; – )