All over the world, creatives have been commissioned with a global brief to create the word ‘go.’ in a variety of different forms, internally coined ‘gollages’ by TBWA. For this execution for Visa Debit, tin&ed were asked to bring their model making skills to build this massive sculpture out of new and recycled computer parts using a pretty clever trick of perspective with ‘Go’ starting in the air on a rig, and ending on the floor of the space. The retouched final art shown above, masterfully shot by Julian, took three days to build and about 30 seconds to shoot, lit by simple coloured fluro tubes only.
Click here to see the footage of the build.
[...] Click here to see the final print ad. [...]