Julian talks about his latest project, “Snow Angels” for BBH London and Lynx.

“As the temperature rose in Australia I went over to shoot snow in London.  The images were shot in various locations around London over three days. Our location manager Richard Ellingham had a task finding locations that would allow us to lay down fake snow. Armed with printed  layouts of lewd shapes in the snow Richard approached various councils, avoiding schools and religious organisations.
We ended up in a carpark in Old St, a suburban street in Hackney, and a shopfront in croydon.

All the snow was set dressed in camera by the people of Snow Business – they have probably had a hand in every film you have ever seen with snow in it.  The snow is made from paper fibre and comes out of a cannon-y tube thing. I am still getting dust out of my camera.

The snow angel shapes were carefully researched by the crew, with  the pre pro meeting with the client discussing double cowboy, reverse double cowboy, 69, and various permutations of doggy style.  They were further discussed at length on set, and when words failed occasionally mimed.
Our first shoot day was the carpark – 900 square meters of snow laid out was by far logistically the hardest. We know the shapes worked when a few office workers in nearby buildings came by to ask what was going on and give some helpful opinions.  I fought back the urge to tell them it was an ad for Cornflakes, and watch them try to figure that one out.
Next night we found ourselves in a gentrified area behind Commercial Rd flower market, battling rain, some of the locals stickybeaking tried to explain what was going on to their kids.
Then, for the shop front, and by unfortunate logistical timings, we made the difficult journey to Croydon on a Saturday night.  I’d rather not talk about it.
Although they have only been out for a few days they have already been chosen as Print winner this week on Best Ads on TV.com”

Thank you Julian for regaling us with your on set tales!