As a lot of you know, I have reduced my roster this year.  It’s leaner, stronger and more in line with my values as a vicarious creative than ever before.  I’m now able to do some things that I have wanted to for a while including expanding my agency offering by bringing contemporary art photography into the commercial space.

In the next few weeks I am going to be introducing Matthew Sleeth to a few of you in Sydney.  In my opinion Matthew is Australia’s answer to Richard Prince, and if by now you don’t know what I am talking about then you really need to meet him.  He gives an unpretentious insight into the world of art and he is looking forward to expanding his practice by learning about the strange world of advertising photography.  It’s very exciting for me to have Matthew on loan from the art world and I am proud to be able to offer him to all the brilliant creative minds we’ve worked with so far.

This year I was roving reporter for Australian INfront at Semi Permanent 2010. It was my first sp and I tweeted the event from @aust_infront’s account.  You can see my roundup on the INfront site, but I really wanted to share a film by the last speaker, David Michod.  I personally think his talk was the least glamourous but most inspiring.  The crux of what he had to share was the success happens incrementally, while you’re going merrily along living your life.  There are no epiphanies, no driving passions, just a fear of public embarrassment which makes us want to do good work.  Crossbow was the short which changed things for David.  I hope you like it.

Let’s shake up the pro-sumer mag industry this year!

Beci and Jonathan are exhibiting with our other favourite person, Jeremy on the 27th November. It’s to raise money for Youth with Cancer.  Is there a worthier cause?  There are lots of familiar names up there, but we are proud to say that the three in the RW family are most definitely the best ones.  (You should be able to read the venue, times, and dates on the flyer which is stunning by the way.)

It’s so hard finding the right artists these days.  It takes so much patience and searching, and so much delicacy.  The right balance has to be found, niches have to be filled, gut instinct has to be allowed to rule.  This is why I am thrilled to announce that Richard Freeman has come on board.  He comes with zero ego, Kiwi humility, and an absolute passion for light and beauty without any of the nonsense.  He has only been shooting for himself for three years and has already scored a Vogue cover.  His page on the site is going up in the next week or so, so keep an eye out for it.  If you can’t wait til then, click here to see more of his work and partake in some pure escapism.

We’re so excited to have found someone locally who has the energy to make product photography thrilling!  His name is Pete Daly and he is on the right side of 30, completely guileless, free of cynicism and has boundless youthful creative abandon!  He is also complicit in our new marketing strategy of using T&A to promote the artists whenever such shots are available.  It’s just easier that way.

To see more of Pete’s work, click here. The above shots are of a wallet and a pair of sunglasses respectively.