Myer got the biggest shake up they’ve had since the Jethro Cave parade after-party incident.  Vice have art directed Myer’s new look book and they chose Chris Searl to help them with their image overhaul.
Here’s a behind the scenes video that will impress any of you who haven’t ever been on the set of a boring old fashion shoot. They sound glamourous but they’re just bloody hard work. Lucky there are pretty girls and boys involved and some nice folk like the team at Vice.

And here are a couple of shots from the campaign.

Gen Kay is the James Brown of photography I think (hardest working woman in….in case you don’t get the reference.)  Endless catalogue shoots in Japan have prepared her well for shooting Peter Alexander.  PA really put a lot of love and care into their online shoots, with plenty of attention paid to make up and great casting!  Gen shoots up to 91 shots in an eight hour day (yes that’s not 90, but 91!), all without breaking a sweat.  They’ve been a wonderful client to work with over the last few months – they make it all very easy and I am sure they would say the same about Gen.