Nirrimi is the second under 18yo whose work has completely inspired me this week.  I found her work via Lost at E Minor (Zolton is a fellow Novocastrian).  The amazing thing about the internet is that the work of these prodigies can spread.  Nirrimi is based in Townsville and had she been born 20 years ago her work might not have been discovered.  Sydney model bookers should most definitely book a ticket to FNQ and get a hold of some of these young models.  They’re pretty amazing.  Nirrimi, don’t lose that freshness.

check out the rest of Nirrimi’s work here

I have a double barreled confession to make.  My kids eat McDonalds.  And the worst part is..they don’t eat the healthy options.  I think those healthy options might be for display purposes only.  Like the little bits of plastic sushi they have in the window of Japanese restaurants.  Does anyone’s kids eat wraps and bits of fruit at McDonald’s?  I didn’t think so.  Ok so back to Gen.  I’ll start at the beginning.

Ages ago, Gen shot this amazing little story for Fabio Ongarato/Country Road.  It was such an incredible little concept and though Country Road never went ahead with using the shots, I just knew that some day we would get work out of this story.  The concept was to show kids doing stuff without showing their face.  They’re incredibly spontaneous and needless to say DDB loved them.  I have included them here as they’re so worth seeing and it might give an insight into how we get work for our artists.  The McDonald’s work, which is out today, is underneath.  Gen shot the food too.

And here is the resulting McDonald’s shoot.

Huge thanks to Tyke Rashid (Beci’s very talented and artistic son who did the drawing!)