Rich has unleashed his inner Nick Knight in this incredible sportswear story for Grazia, out this week.  If you buy the mag, you will only see the sharp shots.  If you’re lucky enough to be visiting the RW news site (which you obviously are), you will see these out-takes which are so commercially marketable and versatile that they’re like a gift from Richard to us.  He is always experimenting, pushing, adding and the great thing is that the resulting work feels new but it’s far from challenging to sell.

Getting to shoot for your own magazine allows you to create the perfect brief. Chris recently chose to shoot the summer fashion pages for Monster Children on what looks to be empty suburban streets. Truth is it was peak hour on one of Sydney’s busiest stretches of road with the models jumping in and out of the traffic between the change in lights.

Styled by Pat Blue and featuring the Aussie labels Lover, Rittenhouse (Beci’s favourite), Something and Claude Maus, the shoot upends the cliche of shooting swimwear at the beach and uses the shadowy streets as a compositional graphic.  Very clever if you ask us.